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Wednesday, July 17, 2013

Read India - Book in every childs hand

On a regular morning there was this email sitting cozily in my inbox titled 'The Idea Caravan' contest from indibloggers as a result of their partnership with-
Franklin Templeton Investments partnered the TEDxGateway Mumbai in December 2012.
for a very important cause- brilliant ideas painting a beautiful tomorrow.
This hooked me to my computer for a long time watching contestants and their ideas. The actions which were taken to bring in a change.

Ideas are the gateway to the future, umpteen possibilities, to an interesting, unimagined otherwise, beautiful and better life.

Although I was greatly inspired and admired all the other contestants, the ideology of one  
Rohini Nilekani truly resonated through me.
Rohini Nilekani is a founder and chairperson of Pratham books ( a non profit publishing house) with a motto of a book in every child's hand.

India being a country with a huge population where literacy campaigns are gaining strength due to low literacy owing to poor economic conditions in different strata's of society.
Literacy campaigns will be successful when children don't drop out of school due to lack of interest or not being able to read and therefore cant learn.
This will only develop through interesting reading material which will captivate a young readers mind motivating him/her to learn to read fluently.
People like Rohini have realized this and are acting towards the same through the Read India Movement.
There is a dearth of books available for such a vast population of children in India in so many languages. Pratham Books is working towards this.
Pratham Books has published 215 titles in English and 10 other Indian languages approximately 1500 books. Having printed over 8.5 million books, 10 million story cards and a readership of over 25 million. Most of their books are priced well below Rs 25 and hence are easy on the pocket. The books are available easily in villages and rural areas through partnering with different means and agencies, government, schools and innovative marketing. They have also got  books on creative commons, which can be read, shared, distributed, printed, saved hence helping children to read even in the areas having no access. They believe in creative collaboration and hence believe that every one can be a part of a solution and not a problem. With this mindset they invite everybody to create, retell, recreate, remix more stories on their site and help the children to read. Their vision is to reach 200 million children in India, to put 'a book in every child's hand' and believe this is possible with collaboration.

Every child has the right to that sparkle in the eye on seeing a new story book. Every child has the right to cuddle up with a book and be lost in the fantasy land. To dream, to let their imagination fly.
Every child has a right to a treasure house of memories. The joy of reading a story and its memory is sustained with one throughout the life. Living through the characters, fighting the villain, being the hero in our own fantasy land through our favorite book does make one of the most important part of childhood.
Lets do our bit in upholding this cause with Rohini and protect the childhood and its memories.
Lets give wings to little ideas and imagination which will build a beautiful future.

To know more visit on the link below ---

Rohini Nilekani

Pratham books Pratham Books

We are the change, we are the solution.


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